Marketing The Body Shop
... Anita Roddick founded The Body Shop in 1976. She opened a little shop in Brighton with no vision of ever generating international success. ... Bath and Body Works, ran by Beth Pritchard, started as a spin off from the ever-popular women∙s clothing store The Limited. ... However, it was Pritchard that has established the values and redefined the marketing prowess to make it into the large corporation that it is today. ... The Body Shop does not conduct or endorse animal testing. ... On the label of any product at Bath and Body Works, printed in bold, reads: ∜The final product has not been tested on animals.