iKEA
... Studio sets were created depicting rooms furnished with items from IKEA and the ads appeared to have been written by the customers explaining why they had chosen selected items of furniture. ... The original four advertisement were so well received by the client that the number of executions was increased to twelve to also include the Childrens IKEA range and the Christmas sale. ... By the time of the Northern Rock flotation, when most of the local stores commenced their autumn campaigns, IKEA Gateshead had already been advertising for four weeks.