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... Company Overview
Pixar Animation Studios (Nasdaq: PIXR, http://www. ... com) combines creative and technical artistry to create original stories in the medium of computer animation. ... Industry Structure
The film industry is slowly warming up to the digital medium. Digital animation is cheaper than labor-intensive sets, provides more creative freedom, and speeds up the film production process. Pixar has competition from a few studios in the digital animation business, most notably LucasFilm, Dreamworks, and Disney Studios productions. ... On the software side, Pixar’s RenderMan visual effects software is feeling pressures from animation outsourcing companies and software developers such as SGI/Alias Systems and Avid Technology. ... Impact of IT on Industry
The progress in animation filmmaking using the latest technology has dramatically influenced the film industry and the cinematic experience. The development of technology has affected a wide array of areas concerning film, including production process, way films are viewed, how films are distributed, and even how they are promoted.
From a Praxinoscope, Kinetoscope, Technicolour and Eastman Colour in the earlier days to the highly sophisticated computers like silicone graphics and Indigo workstations and animation the creation of animation has come a long way.
Approximate Word count = 846
Approximate Pages = 3.4
(250 words per page double spaced)
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