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Introduction:
Wal-Mart Corporation was started and founded by a man names Sam Walton. Much of Wal-Mart’s success was contributed to the entrepreneurial spirit, old fashioned and down to earth Sam Walton of Oklahoma. Much of Wal-Mart’s success contributed to customer satisfaction and discount retail prices. The SWOT Analysis will show you how Wal-Mart became the biggest profitable discount store from 1962 to 2000.
SWOT Analysis:
Wal-Mart started in 1962, and the entrepreneurship of Sam Walton decided to build a discount store, that offered low prices in the retail world. ...
Wal-Mart also used some aggressive expansion strategies by building their distribution warehouse first, so when they opened their stores in their first targeted markets of communities where population was only of 5,000 to 25,000 people, now there distribution warehouse were only six hours or less from each store. ...
Wal-Mart encouraged their employees for their ideas and customer responsiveness. ...
In 1982, Wal-Mart came out with a great competitive advantage of marketing private label brand names. This gave Wal-Mart superior profitability for even lower costs to alternative national brand names at higher costs.
Wal-Mart expanded their capabilities when they decided to open wholesale stores, such as Sam’s Club. ... Wal-Mart had the capabilities to go international. They entered the Canadian market first and bought out all the Woolco discount stores, and then turned around and opened them as Wal-Mart’s.
Approximate Word count = 1207
Approximate Pages = 4.8
(250 words per page double spaced)
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