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KFC Corporation, based in Louisville, Kentucky, is the worlds most popular chicken restaurant chain, specializing in chicken with home-style sides. KFC has more than 11,000 restaurants in more than 80 countries and territories around the world. ...
KFC’s early entry into the international market placed it in a strong position to benefit from international expansion as the US market became saturated and consumer demands for lower and lower prices. ... In order to reduce risk, KFC encouraged franchising in complicated markets. ... KFC’s major strengths on the international market where attributed to the fact that it had expanded early in its corporate history and had experience. ... KFC’s prior relationship with PepsiCo, which had extensive international operations, must have provided information and experience as well and finally KFC had focused on countries in which McDonald’s did not have a strong presence.
Approximate Word count = 662
Approximate Pages = 2.6
(250 words per page double spaced)
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