Donnie Darko
According to the company’s web-site, “Carnival Corporation is a global cruise company and one of the largest vacation companies in the world. ... ” Carnival Corporation stock is dually listed on both the New York and London Stock Exchanges. Here is a brief analysis of the company strategy. ENVIRONMENTAL ANALYSIS Political Factors such as the September 11, 2001 terrorist attack on the US, the War in Iraq at the beginning of 2003, as well as ongoing strife in Israel and the Middle-East have greatly affected the tourism industry. ... Port operators show that they are concerned that major cruise groups such as Carnival Corp. ... For example, in Venice, Italy, a world wide tourism destination, Carnival Corp. ... Carnival Corp. ... INTRA-INDUSTRY ANALYSIS The following graph shows the four main groups in the world-wide cruise industry. ... The yellow bubbles indicate the thirteen lines which construct Carnival Corp. including Carnival Cruise Lines, Princess Cruises, Holland America Line, Windstar Cruises, Seabourn Cruise Line, Costa Cruises, Cunard Line, P&O Cruises, Ocean Village, Swan Hellenic, AIDA, AROSA, and P&O Cruises Australia Finally, the green bubbles represent the companies of Royal Caribbean Cruises Ltd. ... INTERNAL ANALYSIS Carnival Corporation survived recent threats and changes to the cruise industry initially by discounting and cutting costs. ... Carnival Corporation currently holds a 49% market share in North America and 38% worldwide, according to Lehman Brothers. This also improves the capacity and long-term pricing outlooks of Carnival Corporation. Targeting the broader market with the Carnival brand helps Carnival Corporation keep costs down as its cheaper to run than the more premium Holland America, Seaborn, and Windstar lines. ... The current strength of the Euro in comparison to the Dollar makes this an especially attractive market right now and Carnival Corporation is leading this move, being well divested around the western world as follows. ... Carnival Corporation’s cruise ships cover the luxury market, the premium, 5-star sector (under the Holland America name). The mass market is served under the Carnival name, which is known as the most popular and profitable cruise line in the world. ... Seetours, one of Germany’s leading cruise-tour operators is also owned by Carnival Corporation. With Carnival’s balance sheet and operating leverage, it can withstand declines in pricing and occupancy longer than its competitors. Carnival has a debt-to-total capital ratio of . ... 2%, coupled with their strong $667 million cash position gives Carnival Corporation the necessary liquidity to make acquisitions, like the recent one of P&O Princess.