Efes Case HSE K gsalan
ANALODU EFES DISTRIBUTION CASE INDEX METHODOLOGY This case has been prepared in order to determine the optimal solution for improving Anadolu Efes’ current production and distribution system. The case has been analyzed with the use of Excel Solver in order for it to provide us with the most optimal solution with the current constraints. ... In this case the difference between using the cut values or the complete values resulted in the following differences. ... 1 CURRENT SITUATION Analodu Efes has been the dominating beer brand in the Turkish market for the last to decades much due to your careful planning and successful strategies in distribution, pricing and marketing. Analodu Efes has been able to create a strong competitive advantage in comparison to its competitors and created a loyal customer base and a strong shield against domestic and foreign competitors alike. ... Therefore it is important for Analodu Efes to re-evaluate all current distribution variables to see whether any additional cost reductions or effectiveness enhancements can be carried out in order to increase competitive advantage. ... 2 THE DISTRIBUTION NETWORK The existing distribution network has been adequate in performance and has been a large contributor to the Analodu Efes’ success in the recent past. ... These costs are lower than the savings achieved, thus, Efes breweries are able to save $70,000 in transportation costs. ... Below are some explanations of the significant findings from our case. ... However, in case of even the slightest cost decline this route option would become more attractive for usage.