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Nestle India Ltd, 51% subsidiary of Nestle SA , is among the leading branded food player in the country. ... Nestle’s leading brands include Cerelac, Nestum, Nescafe, Maggie, Kitkat, Munch and Pure Life. ...
Competition: Baby food and Instant coffee are categories where brand loyalties are very strong and Nestle is the market leader. HLL is a significant competitor to Nestle in instant coffee; while Heinz is the main competitor in the baby foods market. ... Nestle has also achieved a significant 25% share in the chocolate/confectionery market. ... In the current year the company has launched mineral water, UHT milk, butter, curd, new tomato and curry flavors in Maggi noodles, a new confectionery - Nestle Choco Stick at an affordable price point of Rs2, a soft chewy fudge Milkybar Choo and Nestea iced tea.
Approximate Word count = 576
Approximate Pages = 2.3
(250 words per page double spaced)
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