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Gucci’s Gravitating Advertisement
An advertisement that captivates every viewer’s attention pushes boundaries. ... This is exactly what the Gucci advertisement does that features a woman with her pubic hair cropped in the shape of a letter G and a man kneeling in front of her staring at her genital area. For Gucci to be successful, the magazine where this ad is placed needs to be carefully chosen. ... This image by Gucci is addressing today’s reality that men and women’s sexual and gender roles representing power are changing in our logo important culture. ... The trademark “G” of Gucci is shaved out of the woman’s pubic hair. ... The female model has the higher position, which is not common in advertisements, and she is standing tall asserting her body while representing the famous Gucci logo. This ad is delivering the Gucci logo, G, with a non traditional way of presenting a female with power to Interview’s daring, sophisticated, composed, experienced, and wealthy adult fashion magazine readers. ... The woman is the overwhelming and shocking sex appeal for Gucci in this ad. ... This genital area shown, the most sexually erotic place on a woman’s body, boldly presents the Gucci famous logo. ... The Gucci purse would range about a hundred dollars more, and to any fashion individual it would probably get a second and long glance. ... I’m sure the women that come across this very surprising advertisement for Gucci vary in opinions, but, either way, the positioning and appearance of the female model illustrates that women’s sexuality and power roles are definitely changing.
Approximate Word count = 1250
Approximate Pages = 5
(250 words per page double spaced)
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