ford case design
INTRODUCTION Ford Motor Company is the world’s second largest producer of cars and trucks in terms of revenues and units sold, and one of the largest providers of automotive financial services. Ford is a publicly traded company listed on the New York Stock Exchange. During the last past century, the Ford Motor Company has been built and developed thanks one guy and his vision. The company is always developing the spirit of Henry Ford which is synonymous with innovation in design and technologies. We have decided to choose such a Company like Ford for several reasons. ... Secondly, we have chosen the Ford Motor Company because its image and corporate identity has been built on the product’s well established heritage. ... The approach of Ford Motor Company is taking to implementing a global brand strategy and a strong brand identity – a strategy the company believes will help the corporation achieve its goal of becoming the worlds leading consumer company providing automotive products and services. ... Schroer, Fords executive director of marketing : - “Strong brands with distinct identities help Ford build long-term, sustainable links to consumers”. To conclude Trust mark qualities help consumers identify Ford as a company with which they can feel comfortable doing business, and mark and nameplate brands help consumers identify those products which are right for their lifestyle and needs. Service brand images help keep consumers in the Ford family as they seek financing or leasing, vehicle care and temporary vehicle rentals. ... Ford insists on the conservatism notion because this firm has tradition and spirituality values.