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... Firestone established The Firestone Tire and Rubber Company. ... From the start, Firestone worked relentlessly to improve quality and meet the needs of his customers. His hard work and dedication paid off in 1906 when Firestone tires was chosen by Henry Ford for the first mass-produced automobiles in America. In 1911, to put his tires to the ultimate test and for publicity, Firestone began what would become a legendary history in car racing by entering and winning the first Indy 500. ... It was very similar to Firestone, a company he greatly admired. ...
In 1988, Bridgestone purchased Firestone, signaling the transformation of Bridgestone into a truly global corporation. Bridgestone and Firestone operations in the Americas were consolidated in 1990 under a unified organization called Bridgestone/Firestone, Inc.
Bridgestone/Firestone claims to carry on a tradition of excellence established by its founders, blending Japanese and American methods to provide quality products. Their philosophy is summed up by the mottos of Bridgestone’s and Firestone’s former leaders. ... Harvey Firestone’s constant goal for his company was to be “Best Today – Still Better Tomorrow. It is obvious that the mottos of yesterday were not being followed today or disaster would not have struck when Firestone/Bridgestone’s tires started literally falling apart on the highways. ... Bridgestone/Firestone’s goal was to win 20% of the world market by 2000, making them the industry’s undisputed global leader. ...
In the wake of Bridgestone/Firestone problems with manufacturing and selling defective tires to consumers and allegedly knowing about the potential defects since early 1996, Bridgestone/Firestone undoubtedly will never obtain their goal.
Approximate Word count = 1283
Approximate Pages = 5.1
(250 words per page double spaced)
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