Ben Jerrys
The birth of Ben and Jerry・s (B&J・s) could be traced back to 1978 when Ben Cohen and Jerry Greenfield opened an ice-cream shop in a gas station in Vermont. Since then, Ben and Jerry have become popular for their innovative flavours and uniqueness. ... Ben and Jerry kept the culture of the company casual and relaxed shorten the distances between the employees and to release the pressure from work. ... Thus, another aspect of Ben and Jerry・s business strategy is to keep itself abreast of the trend in order to remain competitive and to keep its market shares.