strategic marketing
... FITNESS FIRST – MARKETING ENVIRONMENT And Fitness First’s response to the key issues impacting on their business The starting point of developing any marketing plan is to analyse the nature of the environment where it operates. ... 1 SWOT analysis on Fitness First In the first stages of planning, a strategic audit may assist Fitness First in formulating specific objectives. ... Fitness First marketing strategy must, accordingly, defend this position. ... This is normally referred to as a PEST analysis; therefore a PEST analysis will be conducted to explain the context in which Fitness First’s marketing strategy operates.