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1. Customer Service Excellence
2. Satisfaction and Shopping Habits of Relationship Customers
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5. Customer Satisfaction
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Customer Satisfaction

The Importance of Customer Satisfaction

     You recently purchased a car at a Honda dealership. ...
     Customer satisfaction is an important consideration when a business is trying to market a product or service. When a company has a unified purpose to develop successful relationships with a customer, they are more likely to develop “customer satisfaction.” Customer satisfaction is the companies desire to search and uncover what consumers want and then satisfy those needs. ... Sudharshan
     There are many benefits to why customer satisfaction is important. ... Reaction to Low cost Producers is an important benefit to customer satisfaction. ... However; when a person finds a store or service that offers a strong sense of customer satisfaction the consumer is more apt to purchase the product. If the customer is confident in their purchase decisions they look less at the price and more on the quality and the service they have received. ... If a customer is happy with the service they have received, they will be more likely to return. ... When a producer has created returning customers they have gained customer loyalty to their service/product. ...
     Persuasion is also important in providing customer satisfaction to consumers. ... If consumer satisfaction is strong the consumer will talk positively about the producer, this would then persuade others to take advantage of this product. ... Good customer service is very important in persuasion because the experience the consumer had will determine the attitude they have when telling other people.


Approximate Word count = 1177
Approximate Pages = 4.7
(250 words per page double spaced)
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