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Majority influence is also referred to as conformity. It happens when an individual is influenced by popular opinion or follows the behaviour of the majority. Individuals may do this to gain approval or because they think the majority is more likely to be correct.
An example the majority dominating the views of those who may initially hold different views can be seen in the Asch study. ... This was to see whether the majority would dominate the participant’s views – if they were likely to conform or not. ... He also found that if the participant had a supporter in the form of a confederate, who gave correct answers before the participant, there was a massive drop in conformity to the majority. Asch found convincing evidence of conformity to majority influence in an unambiguous situation. ... Each participant developed his or her personal norm but when participants were put in groups of three with very different norms they tended to make judgments that were close to each other. ... This experiment supports the statement that the majority opinion will always dominate the views of those who may initially hold different views. ... The Moscovici experiment aimed to determine whether a minority could influence a majority of naïve participants reversing the usual direction of social influence. ... Consistency is an important factor to convince the majority to change. ... The conclusion to the experiment was that the minority does have an influence over the majority but is more effective when the minority is consistent. This experiment contradicts the statement that the majority opinion will always dominate the views of those who may initially hold different views.
Approximate Word count = 1239
Approximate Pages = 5
(250 words per page double spaced)
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