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... Using focus groups and new car buyer surveys, we have found that the customers key decision points are as follows:
· Readily available fuel
· Size and comfort
· Safety
· Visual appeal
· Overall efficiency
· Price
· Long term customer support (ease of repair and service)
The dimensions of a car, price, and convenience play a significant role in selecting our target market. ... Electric cars that are smaller in demission – 2 seaters – shut out the nuclear families from its target market. The electric car manufactors have to start off with a small target market until the popularity of the electric car takes off. ... A company cannot serve everyone in broad markets such as soft drinks (for consumers) and computers (for businesses), because the customers are too numerous and diverse in their buying requirements (Kolter; 2001; p. ... We have identified our target market as not just the hobbyist, but the commuter.
Approximate Word count = 792
Approximate Pages = 3.2
(250 words per page double spaced)
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