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Further, a factor analysis was performed to identify underlying triggers among the list of items proposed. Factors were extracted with a principal components analysis, followed by a varimax rotation. The rotated factor matrix presented in Table 2 shows six main triggers to set up a business venture. Overall, the six factors explain 63.6 per cent of the variance - a middling performance. The reliability of the factors was also tested, and Cronbach alpha coefficients range between .65 and .91 which is a meritorious level. The need for a job .71 Invest my personal savings .65 Receive a salary based on merit .65 Invest super/redundan. package .61 Take advantage of my talents .83 Have an interesting job .74 Create something .72 Realise my dream .54 Work at a location of my choice .79 Make my own The first factor, Invest, encompasses the following motives to start a business: "The need for a job"; "To invest my personal savings"; "To receive a salary based on merit"; and "To invest my superannuation/redundancy package".
Approximate Word count = 628
Approximate Pages = 2.5
(250 words per page double spaced)
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