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Humans have flaws: -dependant on language as a form if communicating ideas
-very prone to misperception
Advertisers are aware of these flaws
¡K. ... people don¡¦t register the effect that advertising has on them
„³ Demonstrates flaws in human perception, empiricism in particular. ... Advertisers are very aware of the power of ¡¥language¡¦ to influence our perception of products. ...
Advertisers carefully use:
-language(emotive)
-images
¡K.in an attempt to associate their product with desirable concepts and human values
ex: -friendship
-success
-beauty
-a good sex life
¡Khence giving a false perception of their product
¡K¡K¡Kand human values
(if you buy this cologne, women will be attracted to you)
video: BUD commercial „³ associates budweiser with friendship
Francis Bacon, a well known English philosopher said that:
We could be easily misled into accepting fallible knowledge and concepts, due to errors in our processing of knowledge. ... these errors being the flaws of empiricism, (such as our dependence on language) which advertisers exploit.
Approximate Word count = 747
Approximate Pages = 3
(250 words per page double spaced)
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