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... Kmart, a discount retailer
in the United States, has utilized cross-promotions with major consumer
oriented companies, e. ... Peoples
behaviour changes in response to the time of year, e. ... e. ... e. ... e. ... If merchants
are selling food or beverage, they can take advantage of this knowledge,
e. ... Another
temporal perspective, travel time to the store, can be made more acceptable
if there are corollary benefits to the store patron, e. ... , Stuenkel, J. ... J. ... J (1983), "Determinant attributes
in retail patronage: seasonal, temporal, regional, and international comparisons",
Journal of Marketing Research, Vol. ... Bandyopadhyaya, J. ... E. ... E. ... Cortez, J. ... and Kaynak, E. ... J (1986), The Uncertainty Business: Risks and Opportunities
in Weather and Climate, Methuen London. ... J. and Ausubel, J. ... , Ausubel, J. ... Nicholls, J. ... Nicholls, J. ... Tsalikis, J. ... Warner, E.J. ... 37, Mazze, E. ... Findings indicate that in-store search behaviour
consists of three dimensions: general information search (e. ... , dispays,
comparing prices/brands), specific information search (e. ...
Among the many motivations cited for gift exchange, five major categories
have emerged: (a) altruism, (b) economic motivations, (c) obligation, (d)
social exchange, and (e) communication. ... The obligation to give
gifts has been widely discussed (e. ... e. ... This
can affect not only the extent of information search but also the informational
sources used (e. ... e. ... e. ...
Although the literature on in-store information search is not very clear,
it is possible that the use of nonpersonal information sources is mostly
a function of some of the situational and personal variables identified
earlier, while the use of sales clerks is mostly a function of situational
variables (e. ... Part 1 also contained
one question as to who the gift was intended for, coded as 1 (primary relation,
e. ... , father); 2 (secondary relation, e. ... , sister, aunt;) 3 (tertiary
relation, e. ... Contrary to expectations, fashion-conscious consumers
also search less for this type of information: rather than comparing alternatives,
they may already have a particular clothing gift (e. ...
Relationship Closeness Has an Impact Only on Sales Clerk Use
The notion that gift purchasers will engage in more instore information
search for psychologically distant recipients received no support from
the results, thus contradicting the findings of earlier studies (e. ... It
is possible that a gift list affects the search effort only before visiting
a store (e. ... e. ...
However, when women are the primary consumers, retailers should place emphasis
on the following: (a) nonpersonal information sources should be readily
accessible, (b) pricing on each item should be easy to find and easy to
read, (c) packaging should provide clear information about the product,
(d) on clothing, the manufacturers label should provide content information
and care instructions, (e) signs and the display area should attract attention
and be informative, and (fj sales personnel should be available and prepared
but not intrusive. ... For example, the effect of gender
on information search may be more or less prominent, depending on the product
type (e. ... e. ... E. ... E. ...
Claxton, J. ... , Fry, J. ... , & Cundiff, E. ...
Fischer, E. ... J. ... L, & Wagner, J. ... E. ... , Francis, J. ...
Hugstad, P, Taylor, J. ... J. ... E. ...
Newman, J. ...
Newman, J. ... In J. ...
In M, Wallendorf & J. ...
Rogers, E. ...
Ruth, J. ...
Sherry, J. ... Sherry, J. ... In E. ...
Sherry, J. ... J. ... E. ... E. ...
Smith, E. ... E. ...
Udell, J. ... J. ... J. ... E.
Approximate Word count = 14612
Approximate Pages = 58.4
(250 words per page double spaced)
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