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... Jib Fowels, a professor at the University of Houston, developed a list of fifteen basic categories of appeals that advertisements try to target; according to Fowels an appeal is “an audiences motives and desires”. These appeals range from the need for sex to the need to feel safe. ... These advertisements are not as highly detailed in the way those that relate to other appeals are. ... These advertisements difinitely fulfill Fowels description that “temptations are wonderously caught in the camera’s lens. ... Fowels describes the need for attention as “the need to be looked at. ... ” The previous three advertisements follow Fowels idea because they are all products that would draw attention to a woman. ... ” Another advertisement that appeals to the need for prominence is one for lipfinity lustres lipstick. ... ” Fowels explains this appeal as “the need to be admired and respected, to enjoy prestige and high social status.
Approximate Word count = 1218
Approximate Pages = 4.9
(250 words per page double spaced)
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