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... In privileging a fluid model of subjectivity and spectatorship founded on such knowledge skills, films ranging from the indie film Memento to Run Lola Run to the blockbuster hit The Matrix thus function as part of the culture of corporate capitalism—a culture which is now ideologically legitimating (as always) the economic interests of capital in "artistic" form. ...
festival in 2001 and nominated Memento (directed by Chris Nolan and winner of best screenplay at the Sundance film for several Academy Awards) provides an exemplary instance of such an ideological encoding. The new self-reflexive and fluid subjectivity is encoded in Memento both at the level of form as well as at the level of content.
Approximate Word count = 878
Approximate Pages = 3.5
(250 words per page double spaced)
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