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Customer Relationship Management (CRM) is the seamless coordination between sales, marketing, customer service, field support and other functions that touch your customer. The right CRM strategy integrates people, process and technology to maximize all of your relationships – with your day-to-day customers, distribution channel partners, internal customers and suppliers. CRM is not a product or service, it’s an overall business strategy that enables companies to effectively manage relationships with their customers. ... CRM implies that everyone in the enterprise is focused on the customer. ... Definitions of CRM
· CRM is a continual cycle of understanding the customer’s needs and then developing/changing/selecting products, services, and communication to meet those needs
· CRM includes all the tools, technologies and business procedures to attract and retain customers, prospects and business partners.
MISCONCEPTIONS OF CRM
· CRM is just about technology
CRM is a new way of looking at a company’s business from the standpoint of optimizing its relationship with the customer.
Approximate Word count = 780
Approximate Pages = 3.1
(250 words per page double spaced)
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