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... In this paper, three different marketing channel approaches, namely value chain, supply chain and demand chain will be introduced and interrelationships among these three concepts will be discussed further.
Value chain and Value chain management
A value chain comprises the physically and technologically distinct activities a company performs to create a product; it includes product design, manufacture, marketing, distribution and product support, which are of value to its customers. ...
The concept of the value chain management is a means of exploring potential sources of competitive advantage. Moreover, the value chain management is also a tool for identifying ways to create more customer value. ... The value chain identifies nine strategically relevant activities that create value and cost in a specific business. These nine value-creating activities consist of five primary activities and four support activities. ...
l Service-activities associated with providing service to enhance or maintain the value of the product, such as installation, repair, training, parts supply and product adjustment. ... All of these activities contribute to the firms’ value creating process.
Firm’s task is to examine its costs and performance in each value-creating activity and to look for ways to improve it. ...
Supply chain and supply chain management
Supply chain is defined as the activity that associated with moving goods from the raw materials until to the end users (Lumbus, Rhonda, Okra, Robert, 1999). The supply chain management concept extends the view of operations from a single business unit or a company to the whole supply chain.
Approximate Word count = 1240
Approximate Pages = 5
(250 words per page double spaced)
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