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Vision Statement: The Ice Palace will actively promote the physical and mental rewards of recreational skating because it is a positive development for a spirited and energetic way of life. ... Therefore, The Ice Palace is the perfect place to have both quality time and relaxing time because we care about family values. Consequently, it has come to our attention that the Bristol International Raceway provided a winter ice skating rink for families wanting to be entertained. ... And, we would like to be the business to provide a year round ice skating rink for these target groups. ... The advertising will state the company theme which is: in order to rejuvenate from the golden years, to forget about the hasty careers, to feel your spirit soar, you will have to come to The Ice Palace and uncover more. ... We will be using the Internet to list all the activities that are available at The Ice Palace. ... Senior’s day will have specified hours for skating or playing bingo. ... This information icon will inform the public that we are actively promoting the physical and mental rewards of recreational skating because it is a positive development for a spirited way of life. ... Senior’s day will include special rates and hours for skating. It will also include a bingo room for the seniors that don’t want to use the skating rink. ... Strengths
· Complete Entertainment for all Seasons
· Safe Social Gathering Place
· A Place for Party Entertainment
Fall and Winter
· Provide a Form of Exercise
· Produce Festive Moods for the Holidays
· Produce Merriment and Memories
Spring and Summer
· Provide Skating Lessons
· Provide a Refreshing Way to Keep Cool
2. ... Opportunities
· Possible Expansions (due to activity demands)
· The Ice Rink could be used by ice shows from various organizations, such as, Disney or the Greatest Show on Ice. ... Our market strategy consists of the product which is The Ice Palace. ... Our operating days will be Monday through Sunday; however, Monday nights will also be used for people to sign up for skating lessons at the rink. ... The Ice Palace phone number is (423) 272-1111. ... Therefore, a few employee incentives will have to be given, for example, free skating parties for the employee’s children, a bonus on their paycheck, or extra paid vacation time.
Approximate Word count = 2089
Approximate Pages = 8.4
(250 words per page double spaced)
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