|
|
This is only a preview of the paper
Click here to register and get the full text.
Existing members click here to login
|
|
|
Have a Beer My Dear
Two beers, two sexes, two markets and one old marketing scheme: stereotype to the extreme. ... It is amazing to see the fascination most people have with beer; living in Milwaukee, you believe beer is mans best friend. Beer, like smoking, has a very hip image, but, unlike smoking, it has not had to face all those lawsuits and negative campaigning and so it is still cool to grab a cold one thanks to beer commercials. However, like every product, beer does have more than one face: there is the ‘cool n’ casual’ beer, and then there is ‘the drink from heaven’ beer. ... I had a look at two beer ads; one aimed primarily at women the other at men. The one aimed at men uses a supermodel to create an image for its beer. The other ad, targeting women, talks about special relationships you have with someone, with whom you can enjoy a beer. ... In the corner of the ad, there is a glass of the golden beer: Miller Lite. About an inch below her chin, it says in big white letters “Pilsner is a type of beer. ... It all adds up to a true pilsner beer. ...
I guess by this point it’s* obvious that the creator of this advertisement is using Rebecca to create an image about their beer. Especially when they say: “Pilsner is a type of beer” and right below it “kind of like Rebecca is a woman” in big fat letters. ... They compare her to a beer; a marketable commodity.
Approximate Word count = 1287
Approximate Pages = 5.1
(250 words per page double spaced)
|
|
|
|
|
|