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and our customers. Ninety-nine percent of our business is now handled via the touchscreens.” Customers enter orders through a touchscreen monitor mounted atop a counter in the restaurant. The system is equipped with speakers so the touchscreen can “talk” to customers. For instance, once a customer selects a meal, the system advises, “Press OK to enter your order, or press GO BACK to change your order.” As an order is entered, it appears instantly on a display monitor in the kitchen, where employees assemble the meal. “Initially, everyone wants to try using the touchscreen because it’s neat and it’s a QUICKLY THE TOUCHSCREENS WERE ACCEPTED AND EMBRACED BY BOTH OUR EMPLOYEES AND OUR CUSTOMERS. NINETY-NINE PERCENT OF OUR BUSINESS IS NOW HANDLED VIA THE TOUCHSCREENS.” —Gary Briscom, A-Plus Food Corporation Fast food just got faster. A Taco Bell franchise in downtown Philadelphia uses touchscreen technology that lets customers place orders on their own with the touch of a finger. The result? The restaurant has eliminated long lines, even during the busy lunch-hour rush. Employees who used to take orders at a traditional cash register are now redeployed in the food-preparation area, which has doubled in size. “The touchscreens have transformed the way we serve our customers,” says Gary Griscom, a supervisor with A-Plus Food Corporation, the Taco Bell franchisee that operates the facility. “It was overwhelming how quickly the touchscreens were accepted and embraced by both our employees and our customers. Ninety-nine percent of our business is now handled via the touchscreens.” Customers enter orders through a touchscreen monitor mounted atop a counter in the restaurant. The system is equipped with speakers so the touchscreen can “talk” to customers. For instance, once a customer selects a meal, the system advises, “Press OK to enter your order, or press GO BACK to change your order.” As an order is entered, it appears instantly on a display monitor in the kitchen, where employees assemble the meal. “Initially, everyone wants to try using the touchscreen because it’s neat and it’s a QUICKLY THE TOUCHSCREENS WERE ACCEPTED AND EMBRACED BY BOTH OUR EMPLOYEES AND OUR CUSTOMERS. NINETY-NINE PERCENT OF OUR BUSINESS IS NOW HANDLED VIA THE TOUCHSCREENS.” —Gary Briscom, A-Plus Food Corporation Fast food just got faster. A Taco Bell franchise in downtown Philadelphia uses touchscreen technology that lets customers place orders on their own with the touch of a finger. The result? The restaurant has eliminated long lines, even during the busy lunch-hour rush.
Approximate Word count = 1624
Approximate Pages = 6.5
(250 words per page double spaced)
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