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Saturn Corporation was formed as a wholly-owned subsidiary of General Motors in January 1985.
The Saturn concept began in 1982 as a response to increasing import competition and a traditional,
adversarial relationship between union and management. ... Saturn’s mission, philosophy and values are all directed toward recapturing
new customers and achieving world-class levels of quality and customer enthusiasm. ...
In 1999, Saturn added a second vehicle line, the midsize L-Series sedan and wagon, which are built in
Wilmington, Del. ...
During the last 15 years, Saturn has reshaped the way automakers build and sell cars. How the Saturn
vision became reality is a unique story, and these are the significant events in Saturn’s continuing
development. ... ”
July, 1982 “Saturn” is selected code name for the project. Phil Garcia, chief
designer - Advanced Studio -- GM Design Studio is credited with the
selection of the “Saturn” name. (Saturn refers to the Saturn rocket that
carried Americans to the moon during the space race with the USSR.
The Saturn small car project’s goal is to design an American vehicle that
can beat the Japanese in the small-car race. ...
2 Important Dates In Saturn History
DRAFT
November 3, 1983 Saturn project announced publicly by General Motors Chairman Roger
B. ...
December 19, 1983 Ephlin and Warren hold joint press conference at Solidarity House
(UAW Headquarters) in Detroit and announce the creation of a new
GM-UAW Study Center to review new relationships and approaches
to the operation of the Saturn project. ... The 99 immediately separated
into research teams to study intricate aspects of what Saturn could be.
July 5, 1984 President Reagan visits the Saturn project at the General Motors
Technical Center in Warren, Mich.
Approximate Word count = 1361
Approximate Pages = 5.4
(250 words per page double spaced)
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