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Broadcasting is a fast-paced and dynamic industry that is continually changing,
from ABC’s Peter Jennings to Barbara Walters, the CBC’s Peter Mansbridge, to Radio Broadcasting Guru Howard Stern. They all have in common, besides being extremely rich and famous, these on-air personalities all started their broadcasting careers as unknown announcers at local radio and television stations. This Occupational/Career Research Report was conducted to get a better understanding on the jobs, knowledge and skill required in Radio broadcasting and in Broadcasting media.
In a Broadcasting environment there are lots of highly trained professionals working behind the scenes. ... In addition to on-air announcers, broadcasting stations hire writers, program directors, sound engineers and producers who manage the overall creation and delivery of the radio station content. Broadcasting is a lot like other business or entertainment sectors, at the end of the day, a stations success depends on its ability to entertain its audience, or satisfy its audiences hunger for information, or both.
From local to national news to local weather and the Top 40 countdown, radio broadcasting generally incorporates any audio or visual programming that is distributed to a large number of radio or television receivers. With the new digital age in technology Web-based broadcasting media outlets such as Internet Radio stations and streaming live on-line, there are many growing opportunities in radio broadcasting. ...
Here are some general descriptions for jobs in radio broadcasting. ... The descriptions below provide an overview of just some of the positions and responsibilities
Jobs involved in Radio Broadcasting:
ACCOUNT EXECUTIVE - The person who sells advertising time and works closely with businesses to help them market themselves to the stations listeners.
ANNOUNCER - Announcers are a radio stations “voice” and are often the people with who the listening public identifies with. ... The engineer works to maintain broadcasting capabilities and provide quick solutions to problems that may arise with the transmitter, tower, satellite receiver and other related equipment. ... Peg Merrit explained into great detail about the
competitive state of Radio broadcasting today and how a young person such as myself can get a foot in the door and gain experience. “In broadcasting whether radio or television the competition for entry-level jobs is fierce. ... ” Formal training in broadcasting and media is necessary, particular attention is given to taped auditions, appearance, style on-air, and voice quality. “Job applicants face strong competition for the better paying jobs at radio and television stations serving large cities like Hamilton and the ‘almighty’ Toronto market. Television stations employ, on average, many more technicians than do radio stations. ... 5 DAVE FM Kneale Mann talked about the advances in technology with
regards to new Digital Audio Broadcasting (DRB).
Approximate Word count = 2227
Approximate Pages = 8.9
(250 words per page double spaced)
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