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The Image of Women
The most derogatory synonyms refer to women. ... Feminist movements and womens studies have made themselves known mainstream, but has it evoked a change in our language and views of women? ... Talk shows of a more confrontational and uncontrolled nature such as Ricky Lake and Jenny Jones apparently also attracted females advertisers wanted: younger upscale women who had disposable income in their control and was committed to a consumerist lifestyle.
In Lifetimes version, "feminine television offers viewers a complex, contradictory vision: women act in the public domain, work in the "real" world, and earn their independence--but ultimately rely on heterosexual relationships to round out their lives" (Indiana 3). A history of research hired by advertising and network channels to watch the trends and habits of women began in 1976. ... Currently, they offer the above paradoxical message to an audience of working women, homemakers, and men who will watch melodramas in which strong women can overcome adversity, if that triumph involves the love of a good man.
The image of female is further constructed and sold to us in advertising. ... One cannot escape that the print media plays a vast role in defining the image of a woman. ... "Women are encouraged to put on permanent appearances, to constantly aim at seduction, and while this may allow women to gain external powers-be it social, economic, or sexual-it also cause inner turmoil" (Blair 2). ... There is a saying that goes, men play at love to get sex and women play at sex to get love. ...
"Much fashion advertising, be it for makeup or hair products, encourages women to think of themselves in terms of an image and to purchase the products as part of the beauty ritual that enables the construction of that image" (Blair 3). ... "Undoubtedly, the purchase of beauty products becomes part of an economic price that women must pay to achieve an appearance.
Approximate Word count = 1588
Approximate Pages = 6.4
(250 words per page double spaced)
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