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... Upon completion of development, the Segway Human Transporter was unlike any other product on the market and consequently, in the most difficult position any product could be in at the launch phase. ... The first possibility was to cut all ties with the Segway HT as he had done with all of his other inventions, and award franchises to automobile or motorcycle dealers who have experience dealing with retail customers and operate service departments. The other option was to incorporate a company in order to market the Segway and give Kamen total control over his gbabyh.
In the end, Segway purposely chose not to ally itself with a third-party, instead handling distribution and product fulfillment internally. ... The Segway HT, on the other hand, addresses the problem of moving people and products relatively short distances more efficiently£ a few miles rather than from town to town using very little energy in the process."
The Segway strategy followed a three-step plan. First off, was to demonstrate the commercial productivity that the Segway HT can deliver to large enterprises and government workers such as police, emergency medical technicians, and letter carriers.
Approximate Word count = 854
Approximate Pages = 3.4
(250 words per page double spaced)
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