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i need an essay about media and sport
Special Issue: Sport, Media, Society
Edited by Alina Bernstein and Neil Blain
Prelims & Editorial:
Sport and the Media: The Emergence of a Major Research Field by Alina Bernstein and Neil Blain
The study of media and sport has developed significantly since the beginning of the 1980s, expanding and diversifying in the 1990s. The sport-media relationship is of interest to scholars and researchers in a number of fields, appearing as an element in work whose primary focus may be neither on the media nor sport. But a literature concerned specifically with the mediation of sport has grown rapidly and is now large enough to have produced a variety of major thematic domains, including research on media economics, production and politics; on formal aspects of mediation; on the audience for mediated sport; and on theoretical domains, such as globalization theory. A large theme is that of representation, particularly the manner in which sport operates symbolically to produce ideological versions of collective identities, associated with locality and nationality, gender, ethnicity and race.
The Olympic Games: Twenty-First Century Challenges as a Global Media Event by Nancy K. Rivenburgh
The concept of ‘media event’ was born out of the observation that, on rare occasions, millions of people would suspend their daily routine to simultaneously view a national or international event on television. Daniel Dayan and Elihu Katz have investigated and written extensively on the phenomenon of televised media events in modern life. The Olympic Games, in their definition, demonstrate all the key attributes of a media event – at least they did during the twentieth century. This essay argues that the changing dynamics of media, audiences and world events seem destined to challenge the ability of the Olympics to remain a true media event.
Approximate Word count = 1474
Approximate Pages = 5.9
(250 words per page double spaced)
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