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eBay Case Study

eBay Inc. ... Through its PayPal service, eBay enables any business or consumer with e-mail to send and receive online payments securely, conveniently and cost-effectively. ... Its platform is a fully automated, topically arranged, intuitive and easy-to-use online service that is available 24 hours a day, seven days a week, enabling sellers to list items for sale in either auction or fixed-price formats, buyers to bid for and/or purchase items of interest and all eBay users to browse through listed items from any place in the world at any time. Given this innovative business concept, eBay has become the world’s largest person-to-person trading community. ...

Like most firms, eBay faces external environments that are highly turbulent, complex, and global in nature—conditions that might make our break certain successes, especially in today’s dynamic economy. Demographic features that eBay are concerned with include population size, age, geographic distribution, ethnic mix, as well as income distribution. Despite the Internet being available to users around the world, eBay’s successes has been limited to the U. ... eBay customers for the most part do not have a particular ethnic mix, which is evident in its ability to allow access to anyone with a computer, regardless of the ethnicity, race, or religion. Economically, although eBay boasts a relatively stable corporate structure, the company itself is not completely immune to the changes- both positive and negative- in the marketplace. ... But although eBay’s business is seasonal with volatile revenues, the company has maintained high gross margins of about 70 to 80%. Politically, eBay has been on the forefront of counterfeit, illegal and questionable issues regarding online listings. While on-line publishers are responsible for the content of their sites as an on-line venue, eBay was not according to the Digital Millennium Copyright Act (DMCA) of 1998. ... In addition, eBay has faced several lawsuits questioning the eBay business model where people claimed that eBay should take responsibility for the authenticity of items sold on the site. Integrated up-to-date technology as well as partnering with other firms plays a major role in the eBay business strategy. On 25th March, 1999, eBay and AOL expanded their existing relationship and announced a 4-year strategic alliance to expand person-to-person commerce and community building on AOL and its family of brands.


Approximate Word count = 1795
Approximate Pages = 7.2
(250 words per page double spaced)
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