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	Zoecon Corporation
	The first thing that needs to be addressed with Zoлcon is the market segments. There is the consumer segment and the professional segments. These are the two main markets but the one I am most concerned with is the consumer market. The consumer market is the fastest growing market of the two. It is projected to grow at 10% per year over the next 5 years. This is 2% more per year then that of the professional market. The consumer market over the next five years looks like the following: This means the consumer market would have risen by $200,281,000. During the test market period 7,020 households tried the product. Of that, 2,106 customers repurchased that same product. Approximate Word count = 449 Approximate Pages = 1.8 (250 words per page double spaced)

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