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Theories of Design
27. ... 03
MARK GRAHAM
Jean Baudrillard’s treatise on the ‘system of objects’, from ‘Design after Modernism, 1988’, looks at design with powerful ideals and theories. ... From the initial set out it would appear that Baudrillard has many post-modernist/post-industrial design theories on the way design is shaping the world, and how the world is shaping design. In short Baudrillards approach to making sense to design is to produce answers of what is happening to the design world, as we know it. ‘The status of the modern object is dominated by the opposition of the unique object to the mass-produced object’; saying that the design world is basically losing its powers to hold unique attributes in design models. To put Baudrillards theories in motion I have extracted a piece of post-industrial furniture that may be able to reveal what Baudrillard is ‘worrying’ about. ... Breuer’s ‘Wassily’ chair is one of the most dominant and memorable pieces of design of the post-industrial era, and is still a prominent piece of design history in the 21st Century. ...
When Baudrillard says consumption is a ‘systematic act of the manipulation of signs’ that signifies social status through difference; buying a Rolex means not buying a Seiko. ... However Baudrillard suggests that in our society measures of power, authority and responsibility are withdrawing, leaving objects in their wake to regulate such affairs. ... Baudrillard coined this by adding ‘choice is illusionary’, of which it is, as it may appear that objects are made available to all, but, when Breuer first made his chair it was a rarity and was only available to other designers and upper class imbeciles with too much money, who were anyway dictated to by the designers. ... But as Baudrillard has said, isn’t this in someway being forced upon the weak minded? ... But it is no longer a model according to Baudrillard, it is merely an object. ... But as Baudrillard says, ‘you may be denied the material means of buying it but what you are given … as a kind of commercial grace and a maker of formal freedom is choice’.
Approximate Word count = 1637
Approximate Pages = 6.5
(250 words per page double spaced)
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