|
EXECUTIVE SUMMARY
KFC fast-food chains are currently under the restaurant division of PepsiCo Incorporated. ... The fast-food industry is highly competitive and includes external threats that are sociocultural, political, economic, operational, competitive, and substitutional. ... There is a saturation of fast-food chains in the domestic market. ... Domestically, the opportunity exists for fast-food chains in nontraditional locations. ... Their policy of being the first to establish a presence in an area is important for success and vital in the restaurant industry.
In marketing, as of February 27, 1997, KFC has more than 9,800 outlets located in 77 countries. ... The corporation compares well with industry averages. ... In marketing, KFC restaurants are not restricted from locating within close proximity of other KFC restaurants.
Approximate Word count = 555
Approximate Pages = 2.2
(250 words per page double spaced)
|
|
