Rules for Revolutionaries
Rules for Revolutionaries: The Capitalists Manifesto for Creating and Marketing New Products and Services By Guy Kawasaki Contents Create Like a God 1 Cogita Differenter (Think Different) 2 Don’t Worry, Be Crappy 3 Churn, Baby, Churn Command like a King 4 Break Down the Barriers 5 Make Evangelists, Not Sales 6 Avoid Death Magnets Work like a Slave 7 Eat Like a Bird, Poop Like an Elephant 8 Think Digital, Act Analog 9 Don’t Ask People To Do Something That You Wouldn’t Conclusion 10 Don’t Let Bozosity Grind You Down (Ne Te Terenat Molarii) Create Like a God Chapter 1: Cogita Differenter (Think Different) The Shark vs. the Mouse The book is opened with a very powerful lesson about the issues associated with playing “the game” by someone else’s rules. ... He noted that those following Disney’s rules for amusement parks and their respective rides only reinforced Disney’s superiority in the industry. ... how do revolutionaries come up with the insights that separate them from the crowd? ... Great Practices In this section of chapter two Kawasaki gives us seven rules for moving from an idea to a product: 1.