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Case Analysis: JJ’s Women’s Clothing Store
STEP 1: Situation Audit
Corporate Scope & Objectives
JJ’s is a small women’s clothing retailer. JJ’s is owned by Ann Winters and Beth Sommers, both of whom have several years of experience in the women’s clothing industry. ... The first fours years they owned the business both Ann and Beth worked diligently on improving the retail stores sales and carrying lines of clothing that they perceived as being good quality and appealing to its customers. ... JJ’s by offering five distinct brands of clothing all focused around a common characteristic feels that they are targeting two distinct groups of consumers. ... The Zena line of clothing has a price range between $45 and $50. This brand of clothing offers both junior and missy sizes. ... Therefore, the company could end up with several pieces of Zena clothing they can’t sell. ...
The next brand of clothing, that JJ’s offers to its market is D. ... JJ’s specifically stocks sweaters, sportswear, jackets, pants, and shorts from this company’s clothing line. ... This line of clothing is considered to be JJ’s high-end product. ... Sloane allows retailers to purchase clothing items in lots of four. ... Items from the Garland’s clothing line cost between $35 and $45. ...
The fourth line of clothing, which JJ’s offers to its consumers, is that of White Stag. White Stag offers clothing that is designed for those who wear missy sizes. The clothing is cut fuller and contains elastic waistbands. The White Stag line of clothing is priced moderately. ... This clothing line is also specially designed for missy sizes. ... 1 of the JJ’s Women’s Clothing Store case, there are no other women’s clothing stores in the St. ... In this case the company went from having around $. ... In this case the company went from having around $. ... This to me seems to be a little bit low for the retail clothing business. ... It is clothing from this company that may sit in the stores inventory for months at a time. ... These malls contain very well named clothing retailers. ... A clothing store might do ok here since it is located near other business. ... When compared to the women’s retail clothing industry JJ’s margins are set between $1 and $2 lower than its competition. ... The reason that this is bad is because what happens if someone takes an item of clothing home with them and then decides that they really like it. ... One of the root causes of such a low inventory turnover ratio may stem from the Zena line of clothing. This line doesn’t allow the retailer to choose the sizes or colors of clothing they are going to receive. ... JJ’s may want to consider finding another line of clothing which offers similar quality and products, where the vendors will allow them to order specific sizes and colors. ...
The first thing that they should consider is whether or not this location would be a good place for a woman’s clothing store.
Approximate Word count = 4191
Approximate Pages = 16.8
(250 words per page double spaced)
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