role of organizational capabilities in developing market driven strategies
Organizational capabilities play a significant role in developing market–driven strategies. A company’s capabilities enable the organization to compete in new markets, provide significant value to customers, and create entry barriers to potential competitors. ... Discuss the relationship between customer value and a company’s distinctive capabilities. An organization must match its capabilities to value opportunities. A market–oriented company uses its market sensing processes, shared diagnosis, and cross–functional decision making to identify and take advantage of superior value opportunities. An organization must determine where and how it can offer superior value and direct these capabilities to market segments that result in a favorable competency/value match.