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Introduction and Abbreviations
This reports looks at holidays taken by UK consumers aged between 16-35, defined in this report as youth travel. The youth travel market is traditionally a difficult market to measure accurately. The market has also been neglected by the industry to some degree, as much of the student and youth travel market is characterised by low spend per head.
While steady economic growth has maintained the holiday market as a whole, consumer research conducted for this report revealed that a significant rise in disposable income for the younger age group has boosted the youth holiday market. ...
Youth travellers tend to opt for one of two types of holidays - the more adventurous travelling holidays sold via companies such STA, or the 18-30s package holiday provided by the larger travel groups such as Airtours, Thomson, jmc and First Choice.
Consumer research conducted for this report reveals that the independent trekking holidays are still popular among youth travellers, particularly with young adults wanting to a take a year out from college or university.
Operators providing 18-30s package holidays have attempted to change their marketing and, hence, the packages offered to the youth market as it has progressively moved towards club culture. While most of the 18-30s holidays are sold to those aged 18-25, there is a growing number of 22-year-olds who go on these holidays.
Approximate Word count = 1088
Approximate Pages = 4.4
(250 words per page double spaced)
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