Buisness Aims
Business Aims & Organisation Aims are long-term intentions that can be used as a focus for setting objectives. ... You can think of aims as the final destination and objectives as the stopping points along the route. ... In order to achieve this the firm may then set itself the following objectives: · Install new computer system within 6 months · Train all staff to use new computer system within 12 months · Increase market share by 20% in 2 years · Open new distribution warehouse within 12 months · Increase advertising spending by 12% Aims and objectives must be clearly communicated to everyone in the organisation to ensure that they are all working with the same purpose. Individual departments can use the firm’s aims and objectives to set out their own strategies. ... Aims and objectives must be regularly reviewed to ensure that they are being met and amended as necessary. ... Short-term aims and objectives are those they try to achieve in the next few months, medium-term during the next ½ year to year and long-term aims are those they want to achieve during the next 1-5 years. Clearly the aims and objectives will vary depending on how successful and established the estate agency is, but short-term aims might be something like ‘to take on more properties’ or ‘to become more efficient at following up prospective buyers after visits to properties’. Some medium-term aims/objectives could be ‘to focus on a particular type of property or properties in a particular area of demand’, like first time buyer’s homes. Some long-term aims or objectives could be ‘to expand and open more branches’ or ‘to become the premier agency for first time buyers and provide a whole range of special services for them’.