Improving Marketing at Amazon com
Marketing and Profit Improvement at Amazon.com A brief history of Amazon.com Amazon.com (Amazon) was launched in July 1995 by Jeffrey Bezos, and is headquartered in Seattle, Washington. Amazon has used the Internet to transform book buying into one of the fastest and easiest shopping experiences available. Amazon in 2002 Today Amazon is the place where you can find and discover anything you wish to purchase online and they offer over 16 million items for sale. ... Amazon has the “Earth’s Biggest SelectionTM” of products including free electronic greeting cards, online auctions and millions of books, CDs, videos, DVDs, toys, games, electronics, kitchenware, computers and more. What Amazon Offers Their Customers Along with their extensive catalog of products, Amazon offers a wide variety of other shopping services and partnerships. When you visit Amazon.com you can: • Search for books, music, videos and more. ... Amazon even offers an “Essentials” list where their expert editors will steer you to the best new products available in all of Amazon’s stores. ... • Explore the world and thousands of additional items offered on Amazon’s international sites: Amazon.ca (Canada), Amazon.de (Germany), Amazon. ... jp (Japan), Amazon. ... uk (United Kingdom) and Amazon. ... Amazon wants to provide their customers with the best online shopping experience possible so they stand behind their service with the Amazon Safe Shopping Guarantee and the Amazon Auctions Guarantee. ... Amazon continues to operate today as a virtual corporation without one physical storefront. ... Amazon has formed several partnerships with successful corporations such as Toys R Us, Target, America Online (AOL), Circuit City and Nordstrom, just to name a few. Amazon has five major marketing goals: • Improve customer relations Amazon stays relentlessly focused on the customer which is reflected in a chart-topping score of 84 for 2001 by the American Customer Satisfaction Index conducted by the University of Michigan. This is the highest score ever recorded—not just for any retailer, but for any service company and Amazon would like to maintain this honor. ... • Expand globally/internationally Amazon’s international businesses are showing larger profits than those in the United States (US) and are considered to be one of the leading global retailers with websites located in Canada, France, Germany, Japan and the United Kingdom. ... With this global expansion, Amazon should continue to show high profits in the international market. • Expand product selection and services Amazon wants to have a place where a consumer can locate whatever they need, whether a product or service. It is important for Amazon to expand their products and services as they continue building their customer base. ... • Expanding partnerships Amazon has had great success in their partnership ventures. These companies provide an enjoyable online shopping experience and provide the same customer service and large selection that Amazon gives them. Partnerships have proven to put a very positive impact on Amazon and they plan to secure new partnerships in the future. Some of Amazon’s current partnerships include Babies R Us, Marshall Field, Target, Nordstrom and Office Depot. • Show profitability in all businesses The main goal for any company is to show profitability and Amazon is no different. Presently Amazon reinvests it’s revenue back into the corporation. ... Amazon’s international business shows the higher revenues and they need to work on improving profitability within their US market. Strategies Amazon has been very successful in securing on-line partnerships and has aligned itself with several different corporations.