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Fashion, Popular Pleasures and The Media
Essay presented in academic form with bibliography 2000-2500 words
5.”Fashion… is a means of expression on a mass scale of solidarity and group identity”(Wilson, E. ... 178)
Discuss this statement evaluating the potential for fashion to articulate identity and give pleasure referring to two specific examples)
Name:Ruby Sze Nga Leung
Course: BA Fashion Management Yrs 2
Fashion is like a language; it can express ourselves through the way we dress. ... In this essay I am going to discuss how fashion can express on a mass scale of solidarity and group identity and give examples of that.
Fashion operates like a language. ... Fashion has grammar and vocabulary. ... Lurie, 1981) Clothes act like a sign, it has their identity and carries message, meaning to the public. ... When the woman wear miniskirt in sixties, they will a sign of being ‘in fashion’ to us. ...
Clothing signs express people individual’s social identity. ... ” Clothing and other forms of adornment are used to emphasise social similarities, to communicate a common identity. ... 50)
Fashion and dress have complex relationship to identity. ... Gorman, 2001) The clothes we choose to wear represent our relation to the society to which group and environment we belong to, and our own individual desire to what people think of us. “Fashion is bonds that link individuals in a mutual act of conformity to social conventions” (Finkelstein 1991, P. ... Clothing can show our identity but this identity not just given by clothes, it requires social recognition as well. ... (Rouse, E, 1989) For examples, a businessman must wear formal suit when they have meeting to make the others feel comfortable of his group belonging. ... (Rouse, E, 1989) Our choice of clothes influence by the others, we will decide what the others like and what identity we will give it to them before when we wear clothes. ... 60) People use clothes to show their individual identity and feel different to the others. ... Fashion is the important element to make impression and express our identity when we read for each other’s. ...
Fashion act a role of express identity and individually. The individual may want to stand out but they also wants to ‘fit in ‘ in a group. ... Rubinstein,1995) (J, Entwistle, 2000) “Fashion articulates a tension between conformity and differentiation: It express the contradictory desires to fit in and stand out”(J, Entwistle, 2000,P.116) From this contradictory psychology, people like to fit in a group. In that cultural group, the members can share their taste, lifestyle and identity, which is express by clothes. ... They can apart from the others show their differentiation through their clothing although it similar to other group member but we are likely to find other styles of dress are connect to us as well.
Approximate Word count = 2170
Approximate Pages = 8.7
(250 words per page double spaced)
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