Advertising Account Executive Career Paper
... ” Britt Callaway, an advertising account executive at the Palo Alto Daily Newspaper, says referring to how he actually feels about his job. ... I want to love my job, and hopefully this career will be the one for me. For the most part of my life I had wanted to have a career in computer sciences, but then I discovered a new and more interesting career, advertising account executive. ... The thought of being able to work in a career with much communication with people around the world excites me, and I was very eager to research this occupation when it was assigned. During my research, I learned information about several different categories within the career which include the job description, work environment, education and training needed, salary and benefits, and advancement possibilities available. Advertising account executives are usually hired by large advertising agencies or advertising firms. They do business between their advertising agency and clients. ... There are several tasks needed to be accomplished by advertising account executives for each client. “[One] calls prospects to introduce [oneself], the paper, and pitch advertising; set appointments for meetings; fax or email rates, demographics, circulation numbers, etc. ... Advertising account executives develop an overall plan for an advertising campaign. ... (Career Information Center) “This all involves a quick evaluation of the client’s marketplace, competitors, customer, profit margins, volume, etc. ... Advertising account executives have to meet frequently with government officials and top executives in “face to face meetings or sell over the phone” (Podell) and also attend professional meetings and conferences in order to take on a client. ... Career opportunities in advertising exist in advertising agencies, advertising departments of a private or a public company, advertising sections of newspapers, journals and magazines, commercial section of radio or television, and market research organizations. And according to Matt Podell, of the Palo Alto Daily Newspaper, “This business will be a great career for many young people for many years to come. ... ” Advertising account executives work under a great deal of pressure, because they have to make sure that the artists and copywriters for each client meet their deadlines. “There are very strict deadlines, so [one] must not expect to go home to eat dinner every night of the week,” Podell comments on the excessive hours required at some points in the career.