Examining Whirpool Advertisements
I have chosen a Whirpool advertisement that has been shown recently in the television. ... From the time when a man gets up and reads a newspaper during breakfast, or listens to the radio, he or she is exposed to a bombing of advertisements. ... We meat advertisements in the television, near the road while driving the car, on the moving stairs in the subway, on the bus, in the restaurant, where we eat, at the supermarket, in the movie theatre, and so on. ... This means that the message and the means of expressing this message in an advertisement have to differ so much from the usual and from the other advertisements that the people would pay attention to them in a world which is full of information and advertisements. ... Because of this the inventors of advertisements had to come up with new methods (for example, using high and low male voices). ... So there is a huge race among the companies of the advertisements inventors for the creative people and ideas. ... 7) Movement: · Actual movement: When the spectator is moving (for example, the advertisements near the roads have to be adjusted in such a way that they could be viewed at the speed of 80-90 km/h as long as possible). ... Analyzing the Whirpool advertisement: Companies can choose from a wide variety of advertisement possibilities, for example, an advertisement film, a large poster near the road, advertisements in newspapers and so on. ... The analyzing of advertisements I would like to show with the help of a Whirpool advertisement film. I chose this because television is present in every Hungarian home, and so it tells the message of the advertisements to many people, the television is the best way to address a large mass. There are some common attributes of television advertisements. ... Advertisements that get large publicity can affect the whole world (for example, Formula 1). ... The advantages of the television advertisements make it appropriate for campaigns. What is the Whirpool advertisement about? ... The camera goes into the sea and the comet becomes a sign of the Whirpool company. ... The female voice reads it: - Whirpool. ... The message suggested by style and overall effect is written by the slogan: ”Whirpool. ... The guarantee for this is the image of the Whirpool products. ... The entry is very monumental: low instrumental music can be heard, a comet is falling into the sea and becomes a Whirpool sign. ... Music very strongly affects the emotional effects in the television advertisements. ... The music of the Whirpool advertisement is fast, dynamic, it follows the quick pictures. ... For example, when the woman in the Whirpool advertisement says: ”Imagine…”, the moment of silence (we still miss the answers, we do not know any concrete thing), the answer: ”More than you can imagine! ... This add differs from other advertisements in that most films tell us what to do in an aggressive way, to buy the product, to try the product, do this, this way, but in this film we are left to choose. ... People’s needs can easily be affected with the help of advertisements. ... At the planning of advertisements those sources of calling that will make the potential customers start into action should be taken into account. ... In this Whirpool advertisement this need is met by convincing and seducing. ... The possession of Whirpool machines can be taken as a sign of success. ... The advertisements want to affect this when it shows the huge space with the refrigerator. ... The advertisements are competing, each wants to beat the other by achieving as much positive affect as possible.