Fiat motors distribution
Introduction Fiat Ireland is a subsidiary of Fiat S. ... The company includes such brand names as Ferrari, Alfa Romeo, Lancia and their main brand name of course Fiat which includes both cars and commercial vehicles. Fiat Ireland role is to manage the Irish market. ... · It manages the Fiat dealership network in Ireland giving them support in areas such as finance, sales, technical support, training, customer care, new product launches, advertising and spear parts. · It manages pr and advertising for Fiat in the Irish market. ... · It provides accounting services and manages financial maters for fiat in Ireland · It manages logistics for Fiat in Ireland. ... To combat dramatic loss in sales and to try keeping the remaining dealerships, Fiat Ireland have been working closely with them to promote the new products. Fiat S. ... Part A Fiat Dealerships Their Role as an Intermediary Fiat dealers have to meet a number of requirements before Fiat Ireland will supply them with Fiat cars for sale. ... A Fiat dealership has a number of roles it must perform as an intermediary these are. ... They do this through a professional and well trained sales staff who are able to explain to the customer why a Fiat best meets their motoring needs. ... However Fiat Ireland provide incentives for these sales people such as holidays and gifts. Servicing & Warranty Work The dealerships service the Fiat range of cars as well as carrying out warranty on any of the range of Fiat cars still within the manufactures warranty even if they did not sell the car them selves. Fiat will then pay the dealerships for this service but permission to carry out work on any car for warranty must be approved by Fiat Ireland first in order for payment to be made. To carry out this task the dealerships have a qualified staff of mechanics as well as the necessary equipment such as diagnostics and specialist tools that a non-Fiat garage wouldn’t carry. Supplying Parts The dealership supply spear parts to the customer for the fiat range. This means they have to stock a large number of parts, as there are many different models in the Fiat range. ... However it is not possible for a dealership to carry every part for every car so Fiat supplies each dealership with a computerised ordering system called focus which enables the store man to order any part for next day delivery from Fiats parts distribution centre in England. Providing information Dealerships carry a large amount of literature information about the Fiat range of vehicles such as brochures and technical information. ... They will provide and arrange finance in the garage making it easier for the customer to buy a Fiat car. Advertising Fiat Ireland will manage the national advertising campaign for Fiat but at a local level the duty falls to the dealerships. The dealerships will use local press, and leaflets as well as other promotional tools at their disposal to advertise the fiat range of cars in their area. From this they will place advertisements in local publishing’s, listing the fiat range and any promotion being ran by Fiat Ireland, they may also come up with their own promotions for example an extra €500 on your trade in etc. the dealership will also be responsible for displaying the fiat range at any local shows and provide sales staff to run the stands at these shows. What Dealerships expect from other intermediaries Fiat Ireland as well as supplying the dealerships with the product also provides the dealership with a lot of support to aid them in their task.