Ebay 2002 Case analysis
... The Key elements of the strategy is to broaden the ebay trading platform, develop global markets, enhance features and functionality, and foster Ebay community affinity. ... ebay. ... year=2002) eBay has outlined plans for growing the U. ... Well-established areas such as computers and eBay Motors are highlighted along with newer categories such as apparel and business & industrial. eBay also described the increased adoption of fixed price trading and seller merchandising features such as eBay Stores. ... The growth of eBays top three international sites - eBay Germany, eBay United Kingdom and Internet Auction in Korea highlighted. Sources of Revenue Growth - Online Payments Ebay has highlighted the strategic importance of its recent acquisition of PayPal, the worlds online payments solution. Three key areas for growth are laid out: integration of PayPals product on the eBay platform, PayPals business off eBay, and international expansion. ... Marketplace On any given day, there are more than 16 million items listed on eBay across 27,000 categories. In 2002, eBay members transacted $14.87 billion in annualized gross merchandise sales (GMS, the value of goods sold on eBay). People come to the eBay marketplace to buy and sell items across multiple categories, including antiques and art, books, business & industrial, cars & other vehicles, clothing & accessories, coins, collectibles, crafts, dolls & bears, electronics & computers, home furnishings, jewelry & watches, movies & DVDs, music, musical instruments, pottery & glass, real estate, sporting goods & memorabilia, stamps, tickets, toys & hobbies and travel. Members from all over the world buy and sell on eBay. Currently, eBay has local sites that serve Australia, Austria, Belgium, Canada, France, Germany, Ireland, Italy, Korea, the Netherlands, New Zealand, Singapore, Spain, Sweden, Switzerland, Taiwan and the United Kingdom. In addition, eBay has a presence in Latin America and China through its investments in MercadoLibre. ... eBay offers a wide variety of features and services that enable members to buy and sell on the site quickly and conveniently. ... com, an eBay company. eBay is dedicated to its community of members, and has numerous services which enhance the trading experience. ... ebay. ... html) Name: Pierre Omidyar Title: Founder and Chairman of the Board Pierre Omidyar changed the face of Internet commerce in 1995 when he created eBay, the world’s online marketplace, with a passionate community of individuals and businesses. ... When Pierre launched eBay as a hobby, his day job was conducting developer relations for General Magic. ... Name: Meg Whitman Title: President and CEO Meg Whitman joined eBay as President and CEO in March 1998. ... Megs expertise in brand building, combined with her consumer technology experience, has helped eBay evolve into a leading company that is reshaping how commerce takes place around the world. Prior to eBay, Meg was General Manager of Hasbro Inc. ... Among Whitmans many accolades, Fortune magazine ranked her the third most powerful woman in business in 2002; Worth magazine ranked her number one on its 2002 list of best CEOs; and Business Week magazine named her among the 25 most powerful business managers annually since 2000. ... Name: Maynard Webb Title: Chief Operating Officer Maynard Webb is chief operating officer for eBay, coordinating company-wide implementation of all business strategies and helping eBay build its business long term. ... Maynard joined eBay in 1999 as president of eBay Technologies. In this role, Maynard was responsible for all engineering and technical operations at eBay. ... His initiatives have resulted in technology becoming a core strength for eBay. On an average day, the eBay site supports over 300 million page views and processes about 1. ... eBay has arguably become the most sophisticated website in the world. ... Prior to joining eBay, he was senior vice president and CIO at Gateway, Inc. ... Name: Rajiv Dutta Title: Chief Financial Officer Rajiv Dutta is chief financial officer for eBay, overseeing financial planning, investor relations and finance support for all business operations. Rajiv joined eBay in 1998 as finance director. ... Prior to joining eBay, Rajiv was the world wide sales controller for KLA-Tencor, overseeing the sales finance function for the companys global operations. ... Business As senior vice president and general manager of eBay U. ... This includes responsibility for the ebay.com, eBay Motors and Half. ... He has been at eBay for four years. Prior to joining eBay, Jeff was president of Reel. ... eBay currently has a presence in 27 countries around the world. Bill joined eBay in 2001 as senior vice president of global marketing, responsible for eBays branding and marketing activities worldwide, including advertising, promotions, direct marketing, partner relationships, business development, and Internet marketing. Prior to joining eBay, Bill held a number of key positions at PepsiCo. ... Name: Matthew Bannick Title: Senior Vice President, Global Online Payments As senior vice president of global online payments, Matt Bannick is responsible for the development of eBays overall electronics payments business and operations of PayPal, a highly successful online payment system that was acquired by eBay in 2002.