marketing of green cars
... Cars produce carbon dioxide that causes what is popularly known as ? ... This change in the global environment towards a cleaner and greener mother earth has presented or forced the automakers of the world with a new marketing opportunity. ... Auto manufacturers have introduced more efficient cars for the public to purchase, these types of cars have mainly been introduced buy Japanese car companies. ... Meeting this SULEV designation are the hybrid cars that run on normal gasoline and produce power through a small combustion engine while also generating additional power through an electric motor. ... Automobile manufacturers have the marketing opportunity to give the ?green? ... The trend of switching to small economical cars can be seen after the gas hikes in the 70?s, where consumers traded there larger cars for more efficient economical cars. As gas prices continue to rise in America, the demand for fuel efficient cars will rise. The only problem is that Americans generally do not like small cars. ... Toyota Motor Sales USA is giving its second-generation Prius a bigger and broader media push -- an estimated $30 million in the 2004 model year -- in the hopes it can educate consumers who still have misconceptions about the cars hybrid gas-battery technology. ... The inherent challenge of marketing new technology to a new audience led TMS marketing to utilize a unique tactic. ... " Says The marketing opportunity for these types of efficient cars has just begun and is on the rise. Hybrid powered cars are in the early stages of its life cycle which presents great marketing opportunities. These hybrid cars may be in the introduction stage but entering the beginning of the growth stage of its life cycle. ... There are looses due to high production and marketing costs; and cash flow is poor. ... The inherent challenge of marketing new technology to a new audience led TMS marketing to utilize a unique tactic. ... Toyotas marketing tactic was used to generate this crucial customer interest characteristic of the introduction stage.