|
|
This is only a preview of the paper
Click here to register and get the full text.
Existing members click here to login
|
|
|
1. Give an account of and evaluate the research methods you used to investigate the relationship between popular music and youth culture.
My focus area was to investigate how Hip Hop is represented within in the music industry and how different representations of the genre (and artists) appeal to different fans/audiences through their identities, attitudes or values. ...
My second piece of primary research was a questionnaire to find out specific appeals and influences that Hip Hop has on youth culture and so I put a set of eight questions to a mix of eight Hip Hop fans (unfortunately only one was female, ages ranging between 16 and 21) that would result in qualitative data. ... Initially, it was difficult to find willing participants as I mainly attempted finding candidates in official Hip Hop chat rooms where no one was interested in offering their views, but my aim is to now develop a closed questionnaire offering only quantitative data amongst both fans and those uninterested by the genre with hopefully objective results that can reflect or challenge academic research.
My secondary research consists of four different sources. No Logo by Naomi Klein (2000) is a book offering incite into commercial tactics used to create sub-cultures; a very reliable source, it proved to reveal many interesting facts about merchandising and consumption by youth culture in order to be ‘cool’. ... In helping me find out about the industry, a programme was recently aired by MTVBase (a cable channel dedicated to RnB and Hip Hop as a culture not just as music) called ‘Hip Hop Dollars’, illustrating the complexities behind the relationship between the record companies and their artists, the lifestyle and the money involved. ... What was shown however, reflected the dichotomy between the target (youth culture) audience’s perceptions and the manipulative techniques used by the industry to create marketable misrepresentations. ... He maintains an objective style to his arguments allowing me to apply his hypothesis to my own research outlining the social influences that Hip Hop as a culture can have on it’s community and also the contradictions involved in its commoditisation.
Overall these methods were very valuable in investigating the relationship between Hip Hop and Youth culture although I don’t think they address my focus directly enough so more thorough researched must be completed in order to reach a satisfactory conclusion. ... Secondly I need to be more selective with my secondary research and apply it to my focus as it’s been obvious at times that I have digressed from my main objective so I need to pick out relevant information from any articles, and books etc. ... With detailed reference to your findings, present and analyse your conclusions regarding the relationship between popular music and youth culture
The focus of my research was on the role of Hip-Hop in the construction of identity in youth culture. ... I wanted to apply my research to a contemporary music genre and chose to look at the relationship which exists between Hip-Hop, its fans and the way in which it is represented in the mainstream media. ... This demonstrates how fashion feeds into the Hip-Hop industry as part of the relationship it has with youth culture. ... There is an evident relationship in terms of consumption that Hip-Hop has with other industries and youth culture - trying to be ‘cool’ and part of a social group where they have an identity in common with others and are accepted. ... The two sets of lyrics I analysed as part of my primary research methods, are a good example of the inconsistencies that arise in Hip-Hop culture and represent different values and attitudes toward life. ... As long as Hip-Hop is used as a commodity to market everything from candybars to $140 athletic shoes, and cast as the primary source of crime and erosion of traditional values, there will be increasingly intense and ambiguous representations of the culture which in will in turn, be even more appealing to youth.
Approximate Word count = 3339
Approximate Pages = 13.4
(250 words per page double spaced)
|
|
|
|
|
|