PEST analysis of the mobile phone industry
PEST analysis of the mobile phone industry Social Implications. Socially the mobile phones industry has had a phenomenal impact upon the society. The sheer size of the industry in the UK, which currently employs over 100,000 people and contributes around £5 billion to the UKs GDP, demonstrates its important contribution to the UK economy. ... We believe the benefits of developments in mobile telecommunications should be shared as widely as possible. We want to help remove the barriers that prevent people from participating fully in society and will support programmes that seek to improve access to mobile technology by: · Developing skills. ... We want to extend the benefits of mobile technology to communities worldwide, in countries where we operate and in those that have not yet shared in our technological developments. ... [1] Orange plc pointed out that mobile phones are now important business tools, which contribute to improved communications and productivity. The most persuasive evidence that the public perceive a benefit from mobile phones is that so many choose to buy them and use them so frequently. ... Mobile phones now are counted as a social pre- requisite. An Estimated 2/3’s of UK households run active mobile phones (Oftel). According to the Social Issues Research Centre, study showed that mobile phones are a "social lifeline in a fragmented and isolated world. ... "Many traditional arenas for gossip - such as post offices, banks, village greens and over the garden fence - have disappeared or become inaccessible and been replaced by mobile phones," the study said. Mobile gossip is an effective and important new stress-buster. Mobile gossip restores our sense of connection and community, and provides an antidote to the pressures and alienation of modern life. Manufacturers have spent millions on advertising to re-invent the mobile as a fashion accessory. ... Research so far has not produced any hard evidence, and the mobile is just too useful to give-up.