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IMPORTANCE OF BRANDING
Branding is extremely important for all companies because at it’s most basic it is what distinguishes your product form others either on the same shelf or within the same market sector. ... This has been proven most effectively by the spate of products being re-branded under a global name such as Marathon to Snickers and more recently Opal Fruits to Starburst. ...
RE-BRANDING
The declining nature of the BiSoDol brand along with it’s ‘dog’ status mean that, according to the BCG matrix, the best option for the company would be to divest it and move on. However, the buoyant nature of the total indigestion market along with the vast amount of brand heritage that Bisodol possesses makes this brand also a candidate for re-branding. Along with these factors there is also a regulatory change that will occur in the near future that will present a perfect opportunity re-launch and re-invigorate the brand. ... On top of this packaging has remained unchanged for a number of years, this must be updated to reflect the re-positioning. ... Being sold in this location will re-enforce consumers perception of a strong effective product and this will reflect on the brand as a whole. ...
Ideally a large scale multi-media camping would accompany the re-launch but looking at the companies lack of spend in recent years they are unlikely to suddenly invest may millions in the brand. ...
PEOPLE
People will play 2 key roles in the re-branded bisodol.
Approximate Word count = 1593
Approximate Pages = 6.4
(250 words per page double spaced)
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